About us


Our international experience and success in a variety of consumer and business sectors means that we have the capacity to bring you the ‘best of both worlds’. We combine New World standards of professionalism, ethics and service quality with a distinctly Old World brand of sensitivity, discretion and customer service. Our ethos? What matters to your business is what matters to us.

We always give more than 100 percent. Our willingness to go that extra step is what makes the difference between mere consultancy and a true partnership.


The answer is in our name.

STRATEMARCO stands for Strategic, Technical and Marketing Communications. This means we learn everything we can about your business before helping you to develop communications strategies that fit your vision and goals. If what you need is a solution - a report, publicity campaign, website copy or conference – to support a wider, integrated marketing approach, we will help you to stay ‘on message’, providing you with a voice your audience will find hard to forget.

We will collaborate with you to build your business and brand reputation by:

Your priorities are our priorities

At STRATEMARCO, we make it a point to fully understand your organisation’s brand values and objectives so that we can help you communicate these as effectively as possible. In the process, your priorities become our priorities and we make your deadlines our own. Not many communications consultancies today can turn around a major writing project in 24 hours. We have, and we will.

This attitude works. Since 2003, both established and expanding brands in the private, public and voluntary sectors have welcomed STRATEMARCO as part of their extended communications family. Obviously, we are selective with whom we partner. So once your company becomes part of our client and partner family, you can rest assured of the quality, attention to detail, loyalty and commitment that set us apart from the rest.


Gina McAdam, Director

Gina McAdam

Gina has built a reputation for her creativity, energy and versatility, and for her personal touch -- making sure that clients come first. It’s a deeply entrenched work ethic that has led to STRATEMARCO’s success in raising the profile and reputation of both new and established brands.

Before founding the company in 2003, Gina was Head of Marketing and later Head of Policy Development & Public Affairs for the National Training Organisation for the UK hospitality and tourism sector. She worked very closely with the movers and shakers in the UK's hotel, restaurant, pub, leisure and travel industries. She also dealt with Ministers, MPs and other policy makers in key government departments and non-executive agencies.

Gina was raised near Washington DC, where her father was an economist with the International Monetary Fund. Moving away from the family traditions of law, banking, agriculture and medicine, she started her career in advertising for Ace-Compton/Saatchi & Saatchi in Manila where she handled various Proctor & Gamble accounts, and at J Walter Thompson Advertising Company where she handled the Anne Klein, Cacharel and SC Johnson brands. After that, she travelled extensively, writing and teaching in Madrid and working in publishing in New York.

Highly committed to diversity in the workplace, Gina has been on the board of City Women’s Network (CWN) and is now on the board of The International Alliance of Women (TIAW). She is a member of the European Professional Women’s Network and a Changemaker for the UK charity Working Families.

Gina is a Freeman of the Worshipful Company of Marketors, the City livery company for senior marketing professionals. She also a member of the International Association of Business Communicators (IABC), for whom she was a guest speaker at the 2008 IABC Eurocomm Conference in Barcelona and a member of the Institute of Directors. She holds an MA in English & American Literature from the University of Newcastle upon Tyne and is an alumnus of De La Salle University, Manila and Henley Management College, Windsor.


STRATEMARCO associates have a reputation for their integrity and professionalism. They are experts in the fields of brand development, marketing, image consultancy, project management, design, research and training and development.

For more information, contact info@stratemarco.com.


Whether established corporates or business start-ups, small and medium-size enterprises or individual entrepreneurs, whether you belong to the commercial, public or voluntary sectors and regardless of your industry, STRATEMARCO will work to bring out the best of your communications capability.

Who’s who in STRATEMARCO’s client and partner family proves our undisputed range and versatility:

Marguerite Kahrl - www.kahrl.com
Black & White Asia Inc - http://www.blackandwhiteasiainc.com/

Education & Training
Asian & Oriental School of Catering
Coaching Consultancy - www.coachingconsultancy.com
nlp school europe - www.nlpschool.com
Richard Denny Group - www.denny.co.uk
Tourism Network - www.tourismknowledge.com
Learning & Skills Council - www.lsc.gov.uk
SkillsActive - www.skillsactive.com
Croydon Skills & Enterprise College - www.croydon.ac.uk
The Aga Khan University - www.aku.edu
Cultural Awareness International - www.culturalawareness.com

Food & Drink
Arbor - www.arbor.co.uk

Health & Fitness
British Autogenic Society - www.autogenic-therapy.org.uk
Norman Mills & Associates - www.normanmills.co.uk
Windsor Centre for Advanced Dentistry - www.advanceddentistry.co.uk

Hospitality & Catering
Café Spice Namaste Group - www.cafespice.co.uk
In House Catering Company - www.inhousecatering.com
Springboard UK - www.springboarduk.org.uk
Wagamama - www.wagamama.com
Adventure Gourmet - www.adventuregourmet.com
Christine Hodder - www.christinehodder.com

ASAS Plc - www.asas.co.uk

Outsourcing & Procurement
Success Factor Partnering Ltd
S.I.E. Consulting

Grays Inn Estates - www.graysinn.co.uk
Hotel In A Box - www.hotelinabox.co.uk

Public Relations
Ketchum Pleon - www.ketchum.com/ketchumpleon
Amcomm Communications

Admiral Group - www.admiralgroup.com
Verity Appointments - www.verityappointments.com
Denny Executive Resourcing - www.denny.co.uk
Profile Global Hospitality Recruitment - www.pmsr.com

Tavistock Institute - www.tavinstitute.org

CosmicSky - www.cosmicsky.co.uk

Trade & Industry
South London Business - www.southlondonbusiness.co.uk

Networks & Membership Organisations
Arab International Women's Forum - www.aiwfonline.co.uk