Case Studies
Casestudypic Arbor

ARBOR COMMUNICATIONS - FEASIBILITY STUDY AND BUSINESS DEVELOPMENT

We’re proud of the company we keep! As an associate of Arbor Communications - the exciting and innovative FMCG brand marketing agency responsible for building the ‘Tenderstem’ brand of long-stemmed broccoli in the UK - STRATEMARCO was involved in Arbor’s in-depth feasibility study into a new food product’s penetration into the European market. The work included both primary and secondary research, and visits with key distributors in Scandinavia. The results? Two leading supermarket chains aimed at the AB consumer demographic in Denmark and Sweden agreed to pilot the product in select stores.

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