Case Studies
Casestudypic Springboard

SPRINGBOARD UK - CAPACITY BUILDING IN THE TYNE AND WEAR HOSPITALITY INDUSTRY – RESEARCH, FINAL REPORT & STRATEGIC PLAN

Springboard UK promotes careers in hospitality, leisure, tourism and travel to a range of potential recruits and influencers through a network of centres across the UK. The company commissioned STRATEMARCO to help carry out research, funded by Tyne & Wear Learning & Skills Council, to collect views on the key workforce development issues currently impacting on, and with the potential to impact on, the hospitality industry. The issues included recruitment, skills shortages and skills gaps, turnover, training and qualifications.

We facilitated focus groups and one-to-one interviews with employers, lecturers and young adults in FE colleges throughout the region, analysed the findings and presented these in a final report submitted to the Council. As an extension of the work, we also drafted whole sections of the Strategic Plan for the culture and tourism sector in Tyne & Wear.

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